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In 1988 our brokers organised the 1st Antibes
Charter Yacht Show. Port Vauban and the International Yacht Club d'Antibes
kindly arranged things so that the main quay in the IYCA was available for
the day, and the Yacht Captains invited Charter Agents to attend.
Luncheon was provided on
board the yachts, and a brass band played during the interlude. The day was
a great success, and the French TF3 TV news crew joined in the fun and ran
some amusing footage of the band parading.
Yacht Shows - like the 1st
Antibes Charter Yacht Show and the subsequent International Yacht Charter
Meetings at San Remo and later Genoa - and those in Monaco, Florida, Antigua
& St. Maarten in the Caribbean, and now the new Antibes Yacht Show - give
Charter Agents and Yacht Brokers the time to network and these shows are
often the only time the Agents actually meet the crew of the yachts and
other agents.
The internet is probably
the most valuable tool that has been applied to marketing, and its wide use
in the yachting business - especially for yacht charter - is certainly a
step forward although it is no substitute for personal inspection of the
different yachts and face-to-face meetings with owners, crew and charterers.
Our brokers are fortunate now not to be office bound, and to spend their
time actually on and about the yachts, where they meet
just about everyone who is anybody in yachting. |
